must for dilli people

FOR FOOD FREAKS

Finger licking good might be the tagline for KFC, but it also suits well the yummy food one gets at a food joint in New friends colony (NFC) market, Concept. Often misunderstood as Al Beic, Concept is actually a food joint right next to Al Beic. Am a ‘Concept’ loyal and I feel its high time Concept got its true recognition.

Present at the NFC market, Concept is a small eating joint which can seat about 30-40 people. The market is situated near Escorts Hospital, on the Ashram Road, well accessible by cars or buses. This eating joint offers variety of dishes including snacks and heavy food. One can find the delicious Mughlai cuisine and the addicting Chinese cuisine here. The specialty of this place is in its ‘Shawarmas’ which are originally a delicacy from Hyderabad. Shawarmas defined simply are chicken rolls, ie chicken stuffing in a ‘maida’ roti, but paired with cheese instead of the regular chatnis.

This eating joint can be characterized by efficiency and hygiene. The food here is hygienic, and though the eating joint is more like a ‘dhaba’, care is defiantly taken towards maintaining the hygiene. Also the servers here are very efficient and one can be assured of quick service. Concept is affordable with not very high prices, and the place is quite packed on evenings, as families visit the place for a smacking dinner. During the days, the joint is occupied by students or people who have their offices in the nearby complex.

For the veges, there is the Mughlai delicacies of Dal makhni, shahee Paneer, and many more including rice and rotis. In Chinese the menu includes Manchurian, Sweet and Sour Paneer along with soups. For the Non Veges, Shawarmas are a must try!! Beverages, soups can also be ordered to go with the food. The set up here is very informal, and the joint is always a very happening and busy place. If one is looking for the sophisticated, calm and quiet treatment this place is not for you, but if one wants yummy food without much emphasis on the exotic nature, this place is a must try!

Visit with your friends or family, in day or evening, Concept is a safe eating joint and the crowd here is very much decent. The food here can be rated 4.5/5, and the cleanliness and hygiene can be rated 4/5. Concept remains as one of the few eating joints which provide value for money, providing yummy food in good quantity at affordable prices!